During a bass fishing tournament in spring of 2008, I tied on a brand new swimbait and on my first cast I watched it fly across the lake then quickly sunk. The feeling of loosing that expensive bait was depressing. I was even more frustrated when I tied on another expensive swimbait and it happened again the very next cast! I lost another new bait and was fed up and thought to myself: "This is getting expensive loosing these baits!" I can design baits better and make it more affordable, then loosing them won't be such a big deal. Then it hit me! Why not? I can do a better job and lower the cost and pass those savings to other fishermen too. So that's what I did. In August 2008, I started Real Fish Bait Company. I've always dabbled with designing baits, but didn't know how to get it into production. It took me a year of researching and finding how to go from a thought to an actual prototype. I got my first prototype late 2009 and grew the product line since. Fast forward 12 years later, we now we have over 200 baits to choose from.