During a bass fishing tournament in spring of 2008, I cast my brand new lure only to watch my expensive swimbait fly across the lake and quickly sink. That feeling of loosing a bait that I never got a chance to use was depressing. Then it happened again the very next cast! I lost another new bait and was frustrated and thought to myself: "This is getting expensive loosing these baits!" If only these baits are more affordable, then loosing them won't be such a big deal. Then it hit me! I can design a better bait at a lower cost and pass those savings to other fishermen too. So that's what I did. In August 2008, I started Real Fish Bait Company. I've always dabbled with designing baits, but didn't know how to get it into production. It took me a year of researching and finding how to go from a thought to an actual prototype. I got my first prototype late 2009 and grew the product line since. Fast forward 11 years later, I now we have over 200 baits to choose from.